The Madrid silhouette is the signature silhouette of Ava James NYC. Designer Eugena Delman wanted to create a versatile day-to-night piece for the city woman that she could wear to the office with a blazer or with heels sans jacket for a night out.
Tell us your favorite piece from the collection.
For sure, the Madrid style in Dark Green. I love the Madrid silhouette and the color is just stunning. My sister modeled one of the first versions and I thought she looked seriously fabulous.
How did you come up with the design?
This was one of the first designs we came up with. I wanted a silhouette that would flatter as many body shapes as possible while being office-appropriate yet sexy. A lot of boxes to tick! So we came up with a beautifully fitted bodice and a trumpet skirt. I felt that a trumpet skirt was less expected compared to the traditional fit-and-flare style while still being flattering.
Also, I’m such a sucker for backless dresses that I just had to put in a low V-back. I love that a woman can throw on a beautifully tailored office for work and then head out for drinks with friends while showing a little skin. Why not?